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But: “I’ve tried to be really disciplined about not calling this process just a redesign,” WBUR’s executive editor for digital Tiffany Campbell said. “We’ve built a brand new platform.”
The station is putting together a team for BizLab, a project that will work outside of day-to-day operations to transform the public radio revenue strategy for digital.
It’s a rare moment: Legacy media leading the way on digital strategy, and watching the web-only guys follow behind.