online advertising | Nieman Journalism Lab

Articles tagged online advertising (172)

Ken DoctorOctober 15, 2015

Newsonomics: The thinking (and dollars) behind The New York Times’ new digital strategy

The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.

Ken DoctorJune 5, 2015

Newsonomics: La Presse’s bet on tablets and its crossover calculus

The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?

The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a little scarier

Ken DoctorMarch 4, 2015

Newsonomics: Tribune Publishing is busy playing catch-up

The owner of the Los Angeles Times, Chicago Tribune, and other out-of-fashion metro dailies has plenty of good ideas — but they’re still playing from behind.

Ken DoctorJanuary 22, 2015

Newsonomics: How deep is the newspaper industry’s money hole?

Forget keeping up with the economy — what would it take for the newspaper business just to keep up with inflation? Even the “growth” areas are slowing down.

Ken DoctorNovember 6, 2014

Ken Doctor: The envelopes open on the sale of Digital First Media newspapers

Will America’s third-largest newspaper group sell as a single unit or a collection of smaller clusters? And what would lead someone to buy newspapers in 2014, anyway?

Ken DoctorOctober 30, 2014

Ken Doctor: The New York Times’ financials show the transition to digital accelerating

The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.

Ken DoctorOctober 1, 2014

The newsonomics of new cutbacks at The New York Times

The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?

Ken DoctorAugust 13, 2014

The newsonomics of life after newspapers go solo — and new intrigue in L.A.

If newspapers are going to have to survive on their own, the first numbers aren’t encouraging. In southern California, we could see big movement fast.

How nonprofit news orgs are thinking about getting ad dollars through sponsored content

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