“Never get comfortable; always assume that the world is conspiring to take down the industry and that we will have to move heaven and earth to overcome those forces to blaze a path forward for quality journalism.”
Voices Across America is looking for writers who can write about where they live with sufficient authority to be credible to their neighbors, but with sufficient altitude to be compelling to readers anywhere.
The community members will join internal meetings, participate in interviews for candidate endorsements, and recommend topics for editorials and contributed opinion pieces.
The campaign reflects an “increasingly digital” readership, including new subscribers without the experience of holding clearly separated news and opinion sections in their hands.
“She wrote a fabulous piece that did incredibly well and I think there’s no way on earth that (a) she would have submitted or (b) it would have run, before we started this stuff. It got more than double the usual number of pageviews for an opinion piece.”
The Times’ effort to give readers a free taste of its opinion pieces wasn’t generating enough of an impact on paid subscriptions to be worthwhile. Linda Kinstler
Kinstler, Linda. "The Times of London, navigating audience with a strict paywall, retires its opinion Tumblr." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Jun. 2013. Web. 19 Oct. 2024.
APA
Kinstler, L. (2013, Jun. 18). The Times of London, navigating audience with a strict paywall, retires its opinion Tumblr. Nieman Journalism Lab. Retrieved October 19, 2024, from https://www.niemanlab.org/2013/06/the-times-of-london-navigating-audience-with-a-strict-paywall-retires-its-opinion-tumblr/
Chicago
Kinstler, Linda. "The Times of London, navigating audience with a strict paywall, retires its opinion Tumblr." Nieman Journalism Lab. Last modified June 18, 2013. Accessed October 19, 2024. https://www.niemanlab.org/2013/06/the-times-of-london-navigating-audience-with-a-strict-paywall-retires-its-opinion-tumblr/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/06/the-times-of-london-navigating-audience-with-a-strict-paywall-retires-its-opinion-tumblr/
| title = The Times of London, navigating audience with a strict paywall, retires its opinion Tumblr
| last = Kinstler
| first = Linda
| work = [[Nieman Journalism Lab]]
| date = 18 June 2013
| accessdate = 19 October 2024
| ref = {{harvid|Kinstler|2013}}
}}