Across the country, college newspapers are turning into college media companies — and offering more than a few lessons to the pros on how to value both print and apps.
“The choice for student media is simple: Slide into irrelevancy even faster than professional media that fail to adapt, or race into the digital future and help show them the way.”
Ellis, Justin. "Why the Oregon Daily Emerald is transforming what it means to be a college newspaper." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Jun. 2012. Web. 31 Mar. 2025.
APA
Ellis, J. (2012, Jun. 8). Why the Oregon Daily Emerald is transforming what it means to be a college newspaper. Nieman Journalism Lab. Retrieved March 31, 2025, from https://www.niemanlab.org/2012/06/why-the-oregon-daily-emerald-is-transforming-what-it-means-to-be-a-college-newspaper/
Chicago
Ellis, Justin. "Why the Oregon Daily Emerald is transforming what it means to be a college newspaper." Nieman Journalism Lab. Last modified June 8, 2012. Accessed March 31, 2025. https://www.niemanlab.org/2012/06/why-the-oregon-daily-emerald-is-transforming-what-it-means-to-be-a-college-newspaper/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/06/why-the-oregon-daily-emerald-is-transforming-what-it-means-to-be-a-college-newspaper/
| title = Why the Oregon Daily Emerald is transforming what it means to be a college newspaper
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 8 June 2012
| accessdate = 31 March 2025
| ref = {{harvid|Ellis|2012}}
}}
