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In 2022, few pop-culture brands move the needle, so newspaper blue-bloods and recipe sites alike rally around Marvel Cinematic Universe content as their last stand.
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
From podcasts to push notifications, Slack to The Skimm, and reader comments to rethinking brands.
The chase for short-term gain is undercutting local papers’ long-term position in the community — the one asset national outlets and tech companies can’t match, argues a former editor at Digital First Media.
“Attention minutes” combine traditional metrics with measurements aimed at figuring out how much time readers really spend with content.
In rough chronological order, and with a pinch of design inspiration from BuzzFeed. Joshua Benton
Plus: Katie Couric’s jump to Yahoo, Lara Logan’s leave from 60 Minutes, and the rest of the stories in journalism and tech.
Redefining the relationship between journalist and citizen, the quandary of comfort news, and Norwegian thrash death metal: all that and more in this month’s roundup of the academic literature.
More than 1,400 journalists, publishers, academics, and more are descending on Atlanta this week to talk shop.