The sports and culture website earns 95% of its revenue from subscriptions. When Normal Gossip launched paid subscriptions last month, the podcast gave Defector its biggest one-week increase in more than a year.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
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Shapiro, Jake. "PodPass wants to build the identity layer for podcasting (before some big tech company does it first)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Aug. 2019. Web. 30 Mar. 2025.
APA
Shapiro, J. (2019, Aug. 12). PodPass wants to build the identity layer for podcasting (before some big tech company does it first). Nieman Journalism Lab. Retrieved March 30, 2025, from https://www.niemanlab.org/2019/08/podpass-wants-to-build-the-identity-layer-for-podcasting-before-some-big-tech-company-does-it-first/
Chicago
Shapiro, Jake. "PodPass wants to build the identity layer for podcasting (before some big tech company does it first)." Nieman Journalism Lab. Last modified August 12, 2019. Accessed March 30, 2025. https://www.niemanlab.org/2019/08/podpass-wants-to-build-the-identity-layer-for-podcasting-before-some-big-tech-company-does-it-first/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/08/podpass-wants-to-build-the-identity-layer-for-podcasting-before-some-big-tech-company-does-it-first/
| title = PodPass wants to build the identity layer for podcasting (before some big tech company does it first)
| last = Shapiro
| first = Jake
| work = [[Nieman Journalism Lab]]
| date = 12 August 2019
| accessdate = 30 March 2025
| ref = {{harvid|Shapiro|2019}}
}}
