paywalls | Nieman Journalism Lab

Articles tagged paywalls (131)

Joshua BentonNovember 23, 2020

Another bit of good news from Apple: Publishers can now offer targeted discounts in the App Store

Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.

Joshua BentonNovember 9, 2020

Can Spotify be the one to convince people to pay for podcasts?

The Swedish music giant is apparently testing out podcast-only subscription offers. But the market for paid premium podcasts is pointedly unproven.

Vignesh RamachandranOctober 29, 2020

The Brown Institute’s Local News Lab is developing “smart paywalls” for local newsrooms

The new project helps small- and medium-sized news organizations take advantage of machine learning to deepen engagement and improve subscription conversions.

Here’s how Covid-19 has changed media for publishers and consumers

Laura Hazard OwenJune 16, 2020

More Americans are paying for online news — and those who do say they’re unlikely to stop

In the United States, more than a third of those who pay for online news have signed up for two or more subscriptions.

Christine SchmidtNovember 18, 2019

Paywalls can be a big lift for smaller publishers. Here’s how the Shawnee Mission Post is thriving two years in

“Things that were on the fires-and-car-accident side of things would get a lot of pageviews, but didn’t seem to have lasting impact on the way that people live their lives around here.”

Christine SchmidtOctober 22, 2019

Why the San Francisco Chronicle gave users the option to “support free map access” with LaterPay during the power outage

“We knew the content had value. What we’re trying to emphasize with our customers is that the content has value — that it’s either subscribe-able or worth paying for.”

Christine SchmidtOctober 10, 2019

How are paywalled news outlets preparing to serve residents in California’s mega-power shutoffs?

“If we’re going to have news that is paid for by audiences, we have to talk about the news that should never be behind paywalls.”

Joshua BentonSeptember 25, 2019

Vox Media and New York magazine isn’t a marriage, but it’s a deal that makes sense

Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.

Laura Hazard OwenSeptember 5, 2019

The Atlantic (re)joins the metered paywall club, with digital subscriptions starting at $49.99/year

You’ll get five free stories a month; after that, you’ll be asked to pay up.

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