Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
What’s the best way to follow how the news is changing?
Our daily email, with all the freshest future-of-journalism news.
Quah, Nicholas. "Hot Pod: A new player aims to bring the podcast advertising analytics some want (and others fear)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Aug. 2016. Web. 11 Dec. 2024.
APA
Quah, N. (2016, Aug. 9). Hot Pod: A new player aims to bring the podcast advertising analytics some want (and others fear). Nieman Journalism Lab. Retrieved December 11, 2024, from https://www.niemanlab.org/2016/08/hot-pod-a-new-player-aims-to-bring-the-podcast-advertising-analytics-some-want-and-others-fear/
Chicago
Quah, Nicholas. "Hot Pod: A new player aims to bring the podcast advertising analytics some want (and others fear)." Nieman Journalism Lab. Last modified August 9, 2016. Accessed December 11, 2024. https://www.niemanlab.org/2016/08/hot-pod-a-new-player-aims-to-bring-the-podcast-advertising-analytics-some-want-and-others-fear/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/08/hot-pod-a-new-player-aims-to-bring-the-podcast-advertising-analytics-some-want-and-others-fear/
| title = Hot Pod: A new player aims to bring the podcast advertising analytics some want (and others fear)
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 9 August 2016
| accessdate = 11 December 2024
| ref = {{harvid|Quah|2016}}
}}
