“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
Kelly McEvers: “A lot of the great storytelling podcasts happen in the studio. I hope ours opens the door to people thinking more about what you can do in the field, when things don’t go as planned and are unexpected.”
“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
Plus: Google plans its podcast play, Anchor joins the social-audio game, and SoundCloud’s financial numbers raise questions about viability (or acquisition).
An unsolved murder, lives of the presidents, the Iowa Caucuses, and more — all delivered in podcast format by reporters who are learning for the first time how to write to be heard, not to be read.
Plus: How Recode thinks about podcasting, a new podcast CMS, the “public radio brain drain,” and more. (Also, your faithful Hot Podder begins to fly solo.)
Quah, Nicholas. "Hot Pod: Spotify is finally ready to bring podcasting to a new audience." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Jan. 2016. Web. 11 Dec. 2024.
APA
Quah, N. (2016, Jan. 26). Hot Pod: Spotify is finally ready to bring podcasting to a new audience. Nieman Journalism Lab. Retrieved December 11, 2024, from https://www.niemanlab.org/2016/01/hot-pod-spotify-is-finally-ready-to-bring-podcasting-to-a-new-audience/
Chicago
Quah, Nicholas. "Hot Pod: Spotify is finally ready to bring podcasting to a new audience." Nieman Journalism Lab. Last modified January 26, 2016. Accessed December 11, 2024. https://www.niemanlab.org/2016/01/hot-pod-spotify-is-finally-ready-to-bring-podcasting-to-a-new-audience/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/01/hot-pod-spotify-is-finally-ready-to-bring-podcasting-to-a-new-audience/
| title = Hot Pod: Spotify is finally ready to bring podcasting to a new audience
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 26 January 2016
| accessdate = 11 December 2024
| ref = {{harvid|Quah|2016}}
}}
