Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
“The big change is commercial, which is that we had advertisers who started to come to us last year and say, ‘We are only going to buy two kinds of ad next year, print and podcast. What have you got?'”
The podcast industry is bigger, richer, more professionalized, and more corporate than when Hot Pod launched five years ago today. Here are the worries that’ll need to be addressed in the next five years.
Quah, Nicholas. "As Hot Pod turns 5, these are the problems podcasters are most frustrated by." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Nov. 2019. Web. 11 Dec. 2024.
APA
Quah, N. (2019, Nov. 5). As Hot Pod turns 5, these are the problems podcasters are most frustrated by. Nieman Journalism Lab. Retrieved December 11, 2024, from https://www.niemanlab.org/2019/11/as-hot-pod-turns-5-these-are-the-problems-podcasters-are-most-frustrated-by/
Chicago
Quah, Nicholas. "As Hot Pod turns 5, these are the problems podcasters are most frustrated by." Nieman Journalism Lab. Last modified November 5, 2019. Accessed December 11, 2024. https://www.niemanlab.org/2019/11/as-hot-pod-turns-5-these-are-the-problems-podcasters-are-most-frustrated-by/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/11/as-hot-pod-turns-5-these-are-the-problems-podcasters-are-most-frustrated-by/
| title = As Hot Pod turns 5, these are the problems podcasters are most frustrated by
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 5 November 2019
| accessdate = 11 December 2024
| ref = {{harvid|Quah|2019}}
}}
