In an era where the “easy money” is gone, celebrity sluggers are beyond reach, and commercial outfits are pulling back, public radio orgs can win by leaning into data and ideas that helped them create the art form.
By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
From nasal New York accents to vocal fry, NPR’s anchors and reporters have long inflamed debates about whose voices should represent the nation — or just be heard by it.
Tameez, Hanaa'. "Small experiments beat big ones, and other takeaways from BizLab’s public radio innovation summit." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 Dec. 2019. Web. 19 Nov. 2024.
APA
Tameez, H. (2019, Dec. 11). Small experiments beat big ones, and other takeaways from BizLab’s public radio innovation summit. Nieman Journalism Lab. Retrieved November 19, 2024, from https://www.niemanlab.org/2019/12/small-experiments-beat-big-ones-and-other-takeaways-from-bizlabs-public-radio-innovation-summit/
Chicago
Tameez, Hanaa'. "Small experiments beat big ones, and other takeaways from BizLab’s public radio innovation summit." Nieman Journalism Lab. Last modified December 11, 2019. Accessed November 19, 2024. https://www.niemanlab.org/2019/12/small-experiments-beat-big-ones-and-other-takeaways-from-bizlabs-public-radio-innovation-summit/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/12/small-experiments-beat-big-ones-and-other-takeaways-from-bizlabs-public-radio-innovation-summit/
| title = Small experiments beat big ones, and other takeaways from BizLab’s public radio innovation summit
| last = Tameez
| first = Hanaa'
| work = [[Nieman Journalism Lab]]
| date = 11 December 2019
| accessdate = 19 November 2024
| ref = {{harvid|Tameez|2019}}
}}
