“We see HBO going into the podcast business, but we should also look at HBO. We should be focusing on making shows that huge chunks of America will entertain themselves with.”
“Our job is to really talk to each other and push back on our story ideas and the lenses we’re applying to these stories, and then try to invite the audience into the conversation as much as possible.”
The Texas Tribune and Houston Chronicle are home to reporters for Reveal, helping to produce new stories for the radio show as it gets ready to go weekly in 2016.
“There’s a transaction cost associated with podcasts for every listener. It’s a commitment, a choice. You don’t do it for something you just don’t care that much about.”
Connecticut Public Broadcasting Network takes a page from human-centered design to build a playbook to transform its programming, education programs, and fundraising.
Alex Blumberg, CEO and co-founder of Gimlet Media: “People who like public radio like podcasts, but people outside of public radio also like podcasts. So let’s find those people.”
Ellis, Justin. "How a collaborative approach is helping NPR and local stations raise more money." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Jul. 2015. Web. 1 Jan. 2025.
APA
Ellis, J. (2015, Jul. 21). How a collaborative approach is helping NPR and local stations raise more money. Nieman Journalism Lab. Retrieved January 1, 2025, from https://www.niemanlab.org/2015/07/how-a-collaborative-approach-is-helping-npr-and-local-stations-raise-more-money/
Chicago
Ellis, Justin. "How a collaborative approach is helping NPR and local stations raise more money." Nieman Journalism Lab. Last modified July 21, 2015. Accessed January 1, 2025. https://www.niemanlab.org/2015/07/how-a-collaborative-approach-is-helping-npr-and-local-stations-raise-more-money/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/07/how-a-collaborative-approach-is-helping-npr-and-local-stations-raise-more-money/
| title = How a collaborative approach is helping NPR and local stations raise more money
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 21 July 2015
| accessdate = 1 January 2025
| ref = {{harvid|Ellis|2015}}
}}
