Getting beyond tote bags and pledge drives is critical to the sustainability of public media. Is there an alternative vision of membership that relies on relationships more than money?
“This reflects the larger consumer trend that we see across all media, which is live consumption of any media, including television, shifting to on-demand, self-curated experiences.”
Melody Kramer is trying to build the next generation of supporters for public media by letting them contribute by sharing a skill as well as their credit card number.
The app is letting NPR capture better data than ever on how people listen to audio: “What I want to give people is not just the thing they will tolerate enough that they won’t skip it — but the thing they love.”
The new show, which explores unseen phenomena in science, debuts on stations January 9. But NPR is hoping the popularity of public radio podcasts — including Serial — will bring new listeners to the show.
Ellis, Justin. "Unseen forces: NPR looks to build a broader digital audience with its new show Invisibilia." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Jan. 2015. Web. 1 Jan. 2025.
APA
Ellis, J. (2015, Jan. 8). Unseen forces: NPR looks to build a broader digital audience with its new show Invisibilia. Nieman Journalism Lab. Retrieved January 1, 2025, from https://www.niemanlab.org/2015/01/unseen-forces-npr-looks-to-build-a-broader-digital-audience-with-its-new-show-invisibilia/
Chicago
Ellis, Justin. "Unseen forces: NPR looks to build a broader digital audience with its new show Invisibilia." Nieman Journalism Lab. Last modified January 8, 2015. Accessed January 1, 2025. https://www.niemanlab.org/2015/01/unseen-forces-npr-looks-to-build-a-broader-digital-audience-with-its-new-show-invisibilia/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/01/unseen-forces-npr-looks-to-build-a-broader-digital-audience-with-its-new-show-invisibilia/
| title = Unseen forces: NPR looks to build a broader digital audience with its new show Invisibilia
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 8 January 2015
| accessdate = 1 January 2025
| ref = {{harvid|Ellis|2015}}
}}
