reader revenue | Nieman Journalism Lab

Articles tagged reader revenue (28)

Joshua BentonSeptember 11, 2024

With an expansion on the way, Ken Doctor’s Lookout thinks it has some answers to the local news crisis

After finding success — and a Pulitzer Prize — in Santa Cruz, Lookout aims to replicate its model in Oregon. “All of these playbooks are at least partially written. You sometimes hear people say, ‘Nobody’s figured it out yet.’ But this is all about execution.”

Craig RobertsonJune 20, 2024

Many people don’t pay full price for their news subscription. Most don’t want to pay anything at all

Is increasing subscriber numbers by offering people rock-bottom trial prices sustainable?

Richard TofelMay 30, 2024

“The way we raise the money at The Guardian is different than any place I’ve ever been”

“This is truly a jointly owned responsibility among the business side and editorial.”

Sarah ScireJanuary 18, 2024

How The Guardian raised a record amount of reader revenue in the U.S.

Roughly one-third of all digital reader revenue at The Guardian now comes from the United States.

Hal CrawfordNovember 4, 2021

News organizations have a few things to learn from charities

“Readers want to be contributing to something that is successful. So you have to be careful about crisis messaging, saying, ‘Oh gosh, we’re going to go under if we don’t get support.'”

Joshua BentonAugust 5, 2020

It continues to be very good to be The New York Times

It now makes more revenue from digital than from print and continues to add new subscribers at a record pace. But its brutal COVID-driven drop in advertising will be echoed all across the industry.

Sarah ScireJanuary 28, 2020

Scroll promises a better Internet for users and more money for publishers, all for just five bucks

Former Chartbeat CEO Tony Haile hopes he’s found something at the intersection of ethical adblocking and news-flavored digital wellness. “It’s not just ‘Can you get rid of ads,’ but ‘What does a better internet look like?'”

Joshua BentonOctober 16, 2019

The News Revenue Hub is launching a pilot project to help news orgs increase their readers’ loyalty

You can turn loyal readers into members and subscribers. But first, you have to turn occasional readers into loyal readers.

Matt SkibinskiOctober 7, 2019

One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content

“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”

Aiming for its next million supporters, The Guardian launches a major “affinity campaign”

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