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The rise of informal news networks
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Articles tagged Refinery29 (4)

“A lot of the time, diversifying content is tied to a financial decision. And while I do think that targeting black women is a very smart financial decision, it was also very important that we communicate that this is out of an authentic desire to fill a void.”
News is one of the device’s core features, and there are two main ways — so far — that outlets have utilized Alexa: The Flash Briefing and skills.
“Our audience gets really engaged when they can attach to a real person.”