Sara Bremen Rabstenek | Nieman Journalism Lab

Articles tagged Sara Bremen Rabstenek (3)

Christine SchmidtFebruary 20, 2018

With a year of guides to a better life, The New York Times hopes to convert more readers to subscribers

“This is all about how we can provide subscribers with the type of content that makes them feel like they’re getting insight they’re not getting anywhere else.” It’s also a bet on keeping some content subscriber-only, not subject to its five-articles-a-month metered paywall.

Ricardo BiltonJanuary 4, 2017

The New York Times wants to offer you a guided tour of the Met (and eventually a lot more too)

“One could see how almost every desk in the newsroom could relate to the concept of a journey.”

Ricardo BiltonSeptember 30, 2016

Om mani padme hum: The New York Times wants to help you meditate (and run and lose weight and just feel good)

With increasingly product-driven thinking, the Times’ Well is breaking out of the news cycle — through VR, evergreen newsletters, and how-to guides — in an attempt to connect more deeply with readers.