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The rise of informal news networks
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Articles tagged social distribution (3)

“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
“Just imagine having a beat not tethered to a physical place or set topic, but an abstract and ever-changing linked set of ideas that you get to explore in real-time with other curious people.” Adrienne LaFrance
By convincing readers to act as distributors, Works That Work’s print edition is helping the magazine gain global readers and engage others closer to home.