“By following the lead of our employees to create content that is digital first, it frees them up from the sameness of format that is plaguing local television news.”
As seemingly every major news organization is thinking about a strategy for video, one of the most watched startups in the space is already much changed from its launch.
Why be platform agnostic when you can be platform specific? The social news video startup is aiming to match the content to where it’s consumed — and increasingly that’s Instagram. Caroline O'Donovan
O'Donovan, Caroline. "Instead of shoehorning it in, NowThis News is building video content that fits in where the audience lives." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 Sep. 2013. Web. 19 Oct. 2024.
APA
O'Donovan, C. (2013, Sep. 16). Instead of shoehorning it in, NowThis News is building video content that fits in where the audience lives. Nieman Journalism Lab. Retrieved October 19, 2024, from https://www.niemanlab.org/2013/09/instead-of-shoehorning-it-in-nowthis-news-is-building-video-content-that-fits-in-where-the-audience-lives/
Chicago
O'Donovan, Caroline. "Instead of shoehorning it in, NowThis News is building video content that fits in where the audience lives." Nieman Journalism Lab. Last modified September 16, 2013. Accessed October 19, 2024. https://www.niemanlab.org/2013/09/instead-of-shoehorning-it-in-nowthis-news-is-building-video-content-that-fits-in-where-the-audience-lives/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/09/instead-of-shoehorning-it-in-nowthis-news-is-building-video-content-that-fits-in-where-the-audience-lives/
| title = Instead of shoehorning it in, NowThis News is building video content that fits in where the audience lives
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 16 September 2013
| accessdate = 19 October 2024
| ref = {{harvid|O'Donovan|2013}}
}}
