Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
Doctor, Ken. "The newsonomics of native, indigenous, and immigrant content." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Nov. 2012. Web. 18 Oct. 2024.
APA
Doctor, K. (2012, Nov. 21). The newsonomics of native, indigenous, and immigrant content. Nieman Journalism Lab. Retrieved October 18, 2024, from https://www.niemanlab.org/2012/11/the-newsonomics-of-native-indigenous-and-immigrant-content/
Chicago
Doctor, Ken. "The newsonomics of native, indigenous, and immigrant content." Nieman Journalism Lab. Last modified November 21, 2012. Accessed October 18, 2024. https://www.niemanlab.org/2012/11/the-newsonomics-of-native-indigenous-and-immigrant-content/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/11/the-newsonomics-of-native-indigenous-and-immigrant-content/
| title = The newsonomics of native, indigenous, and immigrant content
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 21 November 2012
| accessdate = 18 October 2024
| ref = {{harvid|Doctor|2012}}
}}
