And apparently without incident! “The ultimate goal is a less polarized debate and a less polarized, more open, and plural public…But we also want to raise people’s awareness of the value of joining in on the same conversation, and not splitting into different atoms.”
Part of Handelsblatt Global’s strategy is trying to be ruthlessly practical about its position in the market: “If you get an American reader, nobody would ever switch from The New York Times for us.”
Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”
A stern self-analysis: “We inflate our importance. We can’t confess to weaknesses and certainly can’t show them. We don’t surprise often enough. We try too little that is really new. We set the wrong priorities.”
“We didn’t want to alienate core loyal readers with sudden content for younger audiences. So we started a whole other product to cater to young people where we can try new things, ‘move fast, and break stuff.'”
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Wang, Shan. "Young money: How German legacy publishers are chasing millennial audiences." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Oct. 2015. Web. 19 Oct. 2024.
APA
Wang, S. (2015, Oct. 21). Young money: How German legacy publishers are chasing millennial audiences. Nieman Journalism Lab. Retrieved October 19, 2024, from https://www.niemanlab.org/2015/10/young-money-how-german-legacy-publishers-are-chasing-millennial-audiences/
Chicago
Wang, Shan. "Young money: How German legacy publishers are chasing millennial audiences." Nieman Journalism Lab. Last modified October 21, 2015. Accessed October 19, 2024. https://www.niemanlab.org/2015/10/young-money-how-german-legacy-publishers-are-chasing-millennial-audiences/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/young-money-how-german-legacy-publishers-are-chasing-millennial-audiences/
| title = Young money: How German legacy publishers are chasing millennial audiences
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 21 October 2015
| accessdate = 19 October 2024
| ref = {{harvid|Wang|2015}}
}}