“We have created this podcast as an easy way for any parent, citizen, or interested party to get the highlights, and our take, on what happened last night at School Committee.”
“It was a good sandbox to see if there’s a market for these sponsored content pieces, to see how we’d treat them in a design and workflow way, to see if there’s an appetite for people who would pay for it. Now, several years later, we realize we answered all those affirmatively.”
The majority of Pictoline’s revenue — it’s profitable and brought in $1 million last year — now comes from creating sponsored illustrations for advertisers.
La mayoría de los ingresos de la empresa con sede en México provienen de contenidos visuales patrocinados por anunciantes. Son rentables: generaron 1 millón de dólares el año pasado.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Bilton, Ricardo. "Facebook’s new advertising policy opens the floodgates for publishers’ branded content on social." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Apr. 2016. Web. 21 Nov. 2024.
APA
Bilton, R. (2016, Apr. 8). Facebook’s new advertising policy opens the floodgates for publishers’ branded content on social. Nieman Journalism Lab. Retrieved November 21, 2024, from https://www.niemanlab.org/2016/04/facebooks-new-advertising-policy-opens-the-floodgates-for-publishers-branded-content-on-social/
Chicago
Bilton, Ricardo. "Facebook’s new advertising policy opens the floodgates for publishers’ branded content on social." Nieman Journalism Lab. Last modified April 8, 2016. Accessed November 21, 2024. https://www.niemanlab.org/2016/04/facebooks-new-advertising-policy-opens-the-floodgates-for-publishers-branded-content-on-social/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/04/facebooks-new-advertising-policy-opens-the-floodgates-for-publishers-branded-content-on-social/
| title = Facebook’s new advertising policy opens the floodgates for publishers’ branded content on social
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 8 April 2016
| accessdate = 21 November 2024
| ref = {{harvid|Bilton|2016}}
}}
