“If everybody’s focused on the billion-dollar opportunity in local, they’re going to be missing out on a lot of other opportunities, because this isn’t a billion-dollar space.”
“One of the biggest issues that every supplier of content faces today is that the market for news around the world is flat to declining. As we looked forward, we felt as if we needed to have other positions available to us to monetize the content.”
The site plans to launch TribTalk, the nonprofit’s first experiment with sponsored content, which will also feature columns, opinions, and discussion from readers and elected officials. Justin Ellis
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
O'Donovan, Caroline. "Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Sep. 2013. Web. 4 Dec. 2024.
APA
O'Donovan, C. (2013, Sep. 25). Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism. Nieman Journalism Lab. Retrieved December 4, 2024, from https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/
Chicago
O'Donovan, Caroline. "Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism." Nieman Journalism Lab. Last modified September 25, 2013. Accessed December 4, 2024. https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/
| title = Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 25 September 2013
| accessdate = 4 December 2024
| ref = {{harvid|O'Donovan|2013}}
}}
