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Articles tagged sponsored content (38)

“We thought there was an opportunity to do for professional journalism what Tumblr and Pinterest and Flipboard, so many of the other innovative new startups, have done for other kinds of content.”
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
Vox’s VP for product and technology talks about the importance of community, the value of long features, and the role of sponsored content.
Plus: The Manti Te’o hoax, The Atlantic’s botched Scientology advertorial, a check on CNET’s editorial independence, and the rest of the week’s media/tech news.