Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.
Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
Shapiro, Jake. "PodPass wants to build the identity layer for podcasting (before some big tech company does it first)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Aug. 2019. Web. 13 Dec. 2024.
APA
Shapiro, J. (2019, Aug. 12). PodPass wants to build the identity layer for podcasting (before some big tech company does it first). Nieman Journalism Lab. Retrieved December 13, 2024, from https://www.niemanlab.org/2019/08/podpass-wants-to-build-the-identity-layer-for-podcasting-before-some-big-tech-company-does-it-first/
Chicago
Shapiro, Jake. "PodPass wants to build the identity layer for podcasting (before some big tech company does it first)." Nieman Journalism Lab. Last modified August 12, 2019. Accessed December 13, 2024. https://www.niemanlab.org/2019/08/podpass-wants-to-build-the-identity-layer-for-podcasting-before-some-big-tech-company-does-it-first/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/08/podpass-wants-to-build-the-identity-layer-for-podcasting-before-some-big-tech-company-does-it-first/
| title = PodPass wants to build the identity layer for podcasting (before some big tech company does it first)
| last = Shapiro
| first = Jake
| work = [[Nieman Journalism Lab]]
| date = 12 August 2019
| accessdate = 13 December 2024
| ref = {{harvid|Shapiro|2019}}
}}
