Usher, Nik. "Why spreadable doesn’t equal viral: A conversation with Henry Jenkins." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 23 Nov. 2010. Web. 26 Mar. 2025.
APA
Usher, N. (2010, Nov. 23). Why spreadable doesn’t equal viral: A conversation with Henry Jenkins. Nieman Journalism Lab. Retrieved March 26, 2025, from https://www.niemanlab.org/2010/11/why-spreadable-doesnt-equal-viral-a-conversation-with-henry-jenkins/
Chicago
Usher, Nik. "Why spreadable doesn’t equal viral: A conversation with Henry Jenkins." Nieman Journalism Lab. Last modified November 23, 2010. Accessed March 26, 2025. https://www.niemanlab.org/2010/11/why-spreadable-doesnt-equal-viral-a-conversation-with-henry-jenkins/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/11/why-spreadable-doesnt-equal-viral-a-conversation-with-henry-jenkins/
| title = Why spreadable doesn’t equal viral: A conversation with Henry Jenkins
| last = Usher
| first = Nik
| work = [[Nieman Journalism Lab]]
| date = 23 November 2010
| accessdate = 26 March 2025
| ref = {{harvid|Usher|2010}}
}}