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Articles tagged subscriber-only content (3)

Bloomberg has launched a suite of subscriber-only content — including a weekly newsletter and daily blog — aimed at the three-quarters of Odd Lots listeners who are not yet subscribed.
“It’s not paying for the newsletter or the audio file. It’s the connection to the mind.”
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”