“Reducing the information density of teaser elements on paywalled articles and offering discounts may help newspapers increase their online subscriber numbers.”
Owen, Laura Hazard. "The New York Times hits 10 million digital subscriptions, three years ahead of its goal." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 2 Feb. 2022. Web. 26 Mar. 2025.
APA
Owen, L. (2022, Feb. 2). The New York Times hits 10 million digital subscriptions, three years ahead of its goal. Nieman Journalism Lab. Retrieved March 26, 2025, from https://www.niemanlab.org/2022/02/the-new-york-times-hits-10-million-digital-subscriptions-three-years-ahead-of-its-goal/
Chicago
Owen, Laura Hazard. "The New York Times hits 10 million digital subscriptions, three years ahead of its goal." Nieman Journalism Lab. Last modified February 2, 2022. Accessed March 26, 2025. https://www.niemanlab.org/2022/02/the-new-york-times-hits-10-million-digital-subscriptions-three-years-ahead-of-its-goal/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2022/02/the-new-york-times-hits-10-million-digital-subscriptions-three-years-ahead-of-its-goal/
| title = The New York Times hits 10 million digital subscriptions, three years ahead of its goal
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 2 February 2022
| accessdate = 26 March 2025
| ref = {{harvid|Owen|2022}}
}}