targeting | Nieman Journalism Lab

Articles tagged targeting (11)

Joshua BentonNovember 23, 2020

Another bit of good news from Apple: Publishers can now offer targeted discounts in the App Store

Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.

Shan WangMay 3, 2018

Europe’s General Data Protection Regulation is coming May 25. How have news publishers prepared?

What is it? Why is it happening? Who does it affect? Who does it benefit? What work does becoming compliant with this law involve?

Matthew HindmanMarch 30, 2018

This is how Cambridge Analytica’s Facebook targeting model really worked — according to the person who built it

The method was similar to the one Netflix uses to recommend movies — no crystal ball, but good enough to make an effective political tool.

The Weather Company wants to use its data to become an ad network

January 19, 2010

What thoughts about metered paywalls say about journalism, the public, and The New York Times

November 30, 2009

How a shift in perspective salvaged Boston.com’s local search project

October 8, 2009

Charlottesville nonprofit finds a path to a bigger audience: the local paper

September 14, 2009

Lots of data to mull on charging for online content

June 4, 2009

Alan Mutter’s plan for newspapers is an industry-owned ad venture

April 15, 2009

Time Inc.’s Mine: A customization effort that’s only slightly creepy

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