“As time goes on, even when you’re financially successful in media, the tendency is to do more and more stuff. If I look at media companies who are poorly run, everyone is really busy, stressed out, and they’re not making money.”
By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
“For global media, reaching scale is the hardest thing. In local, making money is the hardest thing. Delaying the hard thing makes for a crappier company.”
Lichterman, Joseph. "How do you get millennials to care about local news? The Charlotte Observer is testing out one idea." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Jan. 2015. Web. 21 Nov. 2024.
APA
Lichterman, J. (2015, Jan. 13). How do you get millennials to care about local news? The Charlotte Observer is testing out one idea. Nieman Journalism Lab. Retrieved November 21, 2024, from https://www.niemanlab.org/2015/01/how-do-you-get-millennials-to-care-about-local-news-the-charlotte-observer-is-testing-out-one-idea/
Chicago
Lichterman, Joseph. "How do you get millennials to care about local news? The Charlotte Observer is testing out one idea." Nieman Journalism Lab. Last modified January 13, 2015. Accessed November 21, 2024. https://www.niemanlab.org/2015/01/how-do-you-get-millennials-to-care-about-local-news-the-charlotte-observer-is-testing-out-one-idea/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/01/how-do-you-get-millennials-to-care-about-local-news-the-charlotte-observer-is-testing-out-one-idea/
| title = How do you get millennials to care about local news? The Charlotte Observer is testing out one idea
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 13 January 2015
| accessdate = 21 November 2024
| ref = {{harvid|Lichterman|2015}}
}}