A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
The company, based in the Netherlands, is trying to prove its model can work in a larger market. Investment capital in hand, its eyes are set on the United States.
The Honolulu Civil Beat and the Honolulu Star-Advertiser both introduced paywalls a couple of years ago. Now their strategies are showing signs of stagnation.
It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
The Daily Beast is finding success with a mobile experience that tracks what users are reading — and gently nudges them in new directions. Will 2015 be the year we move forward on personalizing and quantifying the news?
Doctor, Ken. "The newsonomics of the newly quantified, gamified news reader." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 4 Dec. 2014. Web. 25 Dec. 2024.
APA
Doctor, K. (2014, Dec. 4). The newsonomics of the newly quantified, gamified news reader. Nieman Journalism Lab. Retrieved December 25, 2024, from https://www.niemanlab.org/2014/12/the-newsonomics-of-the-newly-quantified-gamified-news-reader/
Chicago
Doctor, Ken. "The newsonomics of the newly quantified, gamified news reader." Nieman Journalism Lab. Last modified December 4, 2014. Accessed December 25, 2024. https://www.niemanlab.org/2014/12/the-newsonomics-of-the-newly-quantified-gamified-news-reader/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/12/the-newsonomics-of-the-newly-quantified-gamified-news-reader/
| title = The newsonomics of the newly quantified, gamified news reader
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 4 December 2014
| accessdate = 25 December 2024
| ref = {{harvid|Doctor|2014}}
}}
