It now makes more revenue from digital than from print and continues to add new subscribers at a record pace. But its brutal COVID-driven drop in advertising will be echoed all across the industry.
“The Globe’s commitment to covering the coronavirus pandemic continues unabated, as today’s paper and website make plain, but we thought a bit of a diversion might also be welcome.”
The joint Guardian–Kaiser Health News project also wants to include other hospital staff, home health aides, and nursing home workers. “This data set is the first of its kind in its comprehensiveness, and it’s not tracked anywhere else.”
“The big change is commercial, which is that we had advertisers who started to come to us last year and say, ‘We are only going to buy two kinds of ad next year, print and podcast. What have you got?'”
Get this: a defined collection of news stories, organized into sections, that you can browse and read through from front to back and then be done with. What a crazy idea!
Schmidt, Christine. "Aiming for its next million supporters, The Guardian launches a major “affinity campaign”." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 23 Sep. 2019. Web. 3 Dec. 2024.
APA
Schmidt, C. (2019, Sep. 23). Aiming for its next million supporters, The Guardian launches a major “affinity campaign”. Nieman Journalism Lab. Retrieved December 3, 2024, from https://www.niemanlab.org/2019/09/aiming-for-its-next-million-supporters-the-guardian-launches-a-major-affinity-campaign/
Chicago
Schmidt, Christine. "Aiming for its next million supporters, The Guardian launches a major “affinity campaign”." Nieman Journalism Lab. Last modified September 23, 2019. Accessed December 3, 2024. https://www.niemanlab.org/2019/09/aiming-for-its-next-million-supporters-the-guardian-launches-a-major-affinity-campaign/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/09/aiming-for-its-next-million-supporters-the-guardian-launches-a-major-affinity-campaign/
| title = Aiming for its next million supporters, The Guardian launches a major “affinity campaign”
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 23 September 2019
| accessdate = 3 December 2024
| ref = {{harvid|Schmidt|2019}}
}}
