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Articles tagged The Guardian (155)

It’s a remarkable turnaround for an institution that’s been losing money for what seems like forever, and there are lessons to be had for other digital publishers.
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
“If you didn’t read The Guardian or know anything about it, you should be able to listen to that podcast and get an idea of the stories we thought were important. We certainly tried to reflect The Guardian’s values.”
“Our angle on the current state of journalism is this: The crisis of journalism and legacy news media is structural, and not just a matter of technological challenges or broken business models.”
Like Circa before it, The Guardian aims to atomize a big breaking story into its individual parts — and then be smart about showing you the right ones at the right time.
The Guardian Mobile Innovation Lab’s podcast player for the mobile web lets you listen to a show without using a podcast app, and get phone notifications that point you to links and graphics at relevant points in the story as the audio plays.
“Our big premise is, we’re trying to be an open news desk for the internet. At the end of the day, we’re just trying to fuel a healthier, more open ecosystem of journalism.”
The Guardian revamped its ask and its membership offerings — moving from 12,000 members in the beginning of 2016 to 300,000 today.