The Skimm | Nieman Journalism Lab

Articles tagged The Skimm (16)

Christine SchmidtNovember 14, 2018

25 newsrooms have attempted to bridge divisions — in person. Here’s what they’ve learned

“Whenever you have an individual interaction, a lot of the bluster, a lot of the generalizations, a lot of the group identifications fall away,” one participant in Pennsylvania said.

A referendum on media experiments? Here’s what news organizations are toying with in the 2018 election cycle

People from 433 out of 435 congressional districts have signed up for ProPublica’s User Guide to Democracy, reporters from the Philadelphia Inquirer and the New York Times want you to text them, and more. Christine Schmidt

Christine SchmidtMay 30, 2018

The Skimm launches a 1:1, bot-less (for now) texting service to help subscribers make decisions

“People are always on their phones, but this isn’t ‘Let’s just start shooting them info over text.’ When you integrate into somebody’s routine in an intimate way, it has to feel right for the platform.”

Here’s what you need to know to build successful paid newsletters, popup newsletters, morning digests, and community newsletters

Ricardo BiltonFebruary 21, 2018

With audience engagement and live events, Finimize is finding new ways to boost readers’ financial literacy

“Publications like the Financial Times and Wall Street Journal assume a lot of things about what their readers know. If the price of oil goes up, what happens to the dollar? They assume you know that. We assume our readers don’t.”

Nicholas QuahFebruary 13, 2018

Today, Explained, explained: Vox enters the daily news podcast race with a comma-happy, personality-driven show

Plus: HBO buys in, ESPN brags condescendingly, big networks scale back, and Call Your Girlfriend plots its future. Also, gifs.

Christine SchmidtNovember 13, 2017

With video and audio, The Skimm pushes further into the daily routines of its 6 million readers

From a single morning email, it’s grown into a multi-product brand that its fans can interact with throughout the day. “We’ve always said email was a marketing tool for us. The product expansions are always about making it easier to live a smarter life.”

Laura Hazard OwenMarch 14, 2017

This email newsletter raised $300K from its (affluent, largely Silicon Valley–based) readers in 55 hours

“One guy put in a hundred grand.”

Ricardo BiltonAugust 19, 2016

Fusion’s newsletter strategy trades automated feeds for human curation and reporters’ voices

“There’s a thematic through-line and a coherence that you get from reading the intro and the email all the way through. This is not something you’re going to create by just sending out a email RSS feed or using an algorithm.”

Joseph LichtermanMay 20, 2016

TipOff, an email newsletter, is trying to explain sports to non-fans

Launched last fall by a team of investors and writers, TipOff has attracted 50,000 subscribers.

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