The Post is looking to create a database of “supplements” — categorized pieces of text and graphics that help give context around complicated news topics — and add it as a contextual layer across lots of different Post stories.
Its newly launched redesign isn’t just about aesthetics — it’s a chance to look inside the business and strategic thinking at America’s business daily.
In October the Austin-based news nonprofit ended a collaboration with The New York Times. Now the Tribune and the Post will share stories and co-sponsor events.
There’s no easy fix for comments, which is why Knight’s spending $4 million on software they hope can fit any newsroom’s needs: “It should be a bunch of parts that you can assemble and reassemble.”
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
O'Donovan, Caroline. "Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Sep. 2013. Web. 7 Sep. 2024.
APA
O'Donovan, C. (2013, Sep. 25). Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism. Nieman Journalism Lab. Retrieved September 7, 2024, from https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/
Chicago
O'Donovan, Caroline. "Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism." Nieman Journalism Lab. Last modified September 25, 2013. Accessed September 7, 2024. https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/
| title = Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 25 September 2013
| accessdate = 7 September 2024
| ref = {{harvid|O'Donovan|2013}}
}}
