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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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Articles tagged tiktok (30)

Most news publishers stop short of producing content for an individual journalist’s accounts. “Because, as the thinking goes, what happens if that person leaves and takes all their audience with them?”
A new study found that, on TikTok and Elon Musk’s Twitter, nearly 3/4 of all partisan content being pushed algorithmically to German users favored the party best known for its ties to neo-Nazis.
“It’s a much better experience if you’re not turning your phone. And people don’t turn their phones.”
A new Pew Research Center report also found nearly 40% of U.S. adults under 30 regularly get news from news influencers.
In our package: Digital news outlets reimagine the crime beat; TikTok creators balance ethics and money; public radio stations see more true crime in their future; AI might reshape court reporting.
“[Families] know it’s way quicker to get a story out through me than through Univision and Telemundo.”
From defunding NPR and PBS to kicking reporters out of the White House, it’s an array of conservative priorities and Trumpian retreads.