Out of every 1,000 times someone sees a post on Facebook, how many of them include a link to a news site? Four. No wonder Facebook doesn’t want to write publishers big checks anymore.
The account, started by a 24-year-old special projects editor, uses a combination of partner footage, original reporting, and tongue-in-cheek humor to deliver news.
Plus: How news organizations use TikTok, challenges in covering white nationalism, newsbot–audience communication, and the organizational behavior of Russia Today.
“When I was a beat reporter, I used to look at national news and say: How can I localize this? I feel like this is the other way around: What’s going on in our community that people can relate to across all platforms?”
Schmidt, Christine. "Meet TikTok: How The Washington Post, NBC News, and The Dallas Morning News are using the of-the-moment platform." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Jun. 2019. Web. 5 Jan. 2025.
APA
Schmidt, C. (2019, Jun. 18). Meet TikTok: How The Washington Post, NBC News, and The Dallas Morning News are using the of-the-moment platform. Nieman Journalism Lab. Retrieved January 5, 2025, from https://www.niemanlab.org/2019/06/meet-tiktok-how-the-washington-post-nbc-news-and-the-dallas-morning-news-are-using-the-of-the-moment-platform/
Chicago
Schmidt, Christine. "Meet TikTok: How The Washington Post, NBC News, and The Dallas Morning News are using the of-the-moment platform." Nieman Journalism Lab. Last modified June 18, 2019. Accessed January 5, 2025. https://www.niemanlab.org/2019/06/meet-tiktok-how-the-washington-post-nbc-news-and-the-dallas-morning-news-are-using-the-of-the-moment-platform/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/06/meet-tiktok-how-the-washington-post-nbc-news-and-the-dallas-morning-news-are-using-the-of-the-moment-platform/
| title = Meet TikTok: How The Washington Post, NBC News, and The Dallas Morning News are using the of-the-moment platform
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 18 June 2019
| accessdate = 5 January 2025
| ref = {{harvid|Schmidt|2019}}
}}
