“In the six-and-a-half years we’ve run Mumbrella Asia, we’ve never had a profitable year. Traffic has grown and revenues have grown, but we’ve never come close to breaking even.”
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Tameez, Hanaa'. "Mumbrella tried to copy its successful business model from Australia to Asia — here’s why it didn’t work." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Dec. 2019. Web. 16 Mar. 2025.
APA
Tameez, H. (2019, Dec. 9). Mumbrella tried to copy its successful business model from Australia to Asia — here’s why it didn’t work. Nieman Journalism Lab. Retrieved March 16, 2025, from https://www.niemanlab.org/2019/12/mumbrella-tried-to-copy-its-successful-business-model-from-australia-to-asia-heres-why-it-didnt-work/
Chicago
Tameez, Hanaa'. "Mumbrella tried to copy its successful business model from Australia to Asia — here’s why it didn’t work." Nieman Journalism Lab. Last modified December 9, 2019. Accessed March 16, 2025. https://www.niemanlab.org/2019/12/mumbrella-tried-to-copy-its-successful-business-model-from-australia-to-asia-heres-why-it-didnt-work/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/12/mumbrella-tried-to-copy-its-successful-business-model-from-australia-to-asia-heres-why-it-didnt-work/
| title = Mumbrella tried to copy its successful business model from Australia to Asia — here’s why it didn’t work
| last = Tameez
| first = Hanaa'
| work = [[Nieman Journalism Lab]]
| date = 9 December 2019
| accessdate = 16 March 2025
| ref = {{harvid|Tameez|2019}}
}}
