“We don’t know if [this strategy] is going to make sense for us from a money perspective. We’re in the ‘out on a limb’ phase, not the ‘we’ve discovered a new business model’ phase.”
We talked to the Financial Times, La Nación, The New York Times, Vox, Chilango, the Times of India, and others about their early experiments sharing news on the world’s favorite messaging app.
In the spirit of Tronc, Elon Musk has decided to throw away more than a decade of brand equity by changing the name of Twitter to…the letter X. Imagine if more media executives followed his lead.
“You might be a copy editor looking for a deeper history of a sensitive word; a writer rethinking who your beat is serving; or a manager trying to make a tough call on deadline. The challenge is the same: Language is ever-evolving, and the words we choose to use can have lasting, consequential outcomes.”
Vox’s mission, as Sharma and her team redefined it, is to still explain the news, but in a way that empowers people with the information and insight they need to understand the world around them.
“No matter the amount of tweeting or social media promotion that you might do, [the place] where you need to look to grow your audience is existing podcasts.”
Tameez, Hanaa'. "Longform joins Vox and will expand its guests to include podcast hosts and documentary filmmakers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 Aug. 2021. Web. 18 Feb. 2025.
APA
Tameez, H. (2021, Aug. 3). Longform joins Vox and will expand its guests to include podcast hosts and documentary filmmakers. Nieman Journalism Lab. Retrieved February 18, 2025, from https://www.niemanlab.org/2021/08/longform-joins-vox-and-will-expand-its-guests-to-include-podcast-hosts-and-documentary-filmmakers/
Chicago
Tameez, Hanaa'. "Longform joins Vox and will expand its guests to include podcast hosts and documentary filmmakers." Nieman Journalism Lab. Last modified August 3, 2021. Accessed February 18, 2025. https://www.niemanlab.org/2021/08/longform-joins-vox-and-will-expand-its-guests-to-include-podcast-hosts-and-documentary-filmmakers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2021/08/longform-joins-vox-and-will-expand-its-guests-to-include-podcast-hosts-and-documentary-filmmakers/
| title = Longform joins Vox and will expand its guests to include podcast hosts and documentary filmmakers
| last = Tameez
| first = Hanaa'
| work = [[Nieman Journalism Lab]]
| date = 3 August 2021
| accessdate = 18 February 2025
| ref = {{harvid|Tameez|2021}}
}}