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Articles tagged WAN-IFRA (21)

One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
“We are done pandering to the egos of change-resistant influential men in the hope that our gentle lead will eventually encourage them to join us on a meander toward gender equality in the news business.”
“Gazeta Wyborcza is really ambitious, and I think it’s the political situation that is making us so motivated. We’re speeding up some processes that may take much more time in other organizations across Europe.”
Worry is universal — but a quarter of publishers surveyed said their revenues are going up, not down.