Plus: GE comes back for another round of native podcast advertising, Radiotopia bets on a show made in prison, and Adobe is making it easy to create doctored audio.
The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
Quah, Nicholas. "Hot Pod: Is the Stitcher deal a step toward a closed podcast ecosystem?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 7 Jun. 2016. Web. 19 Oct. 2024.
APA
Quah, N. (2016, Jun. 7). Hot Pod: Is the Stitcher deal a step toward a closed podcast ecosystem?. Nieman Journalism Lab. Retrieved October 19, 2024, from https://www.niemanlab.org/2016/06/hot-pod-is-the-stitcher-deal-a-step-toward-a-closed-podcast-ecosystem/
Chicago
Quah, Nicholas. "Hot Pod: Is the Stitcher deal a step toward a closed podcast ecosystem?." Nieman Journalism Lab. Last modified June 7, 2016. Accessed October 19, 2024. https://www.niemanlab.org/2016/06/hot-pod-is-the-stitcher-deal-a-step-toward-a-closed-podcast-ecosystem/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/06/hot-pod-is-the-stitcher-deal-a-step-toward-a-closed-podcast-ecosystem/
| title = Hot Pod: Is the Stitcher deal a step toward a closed podcast ecosystem?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 7 June 2016
| accessdate = 19 October 2024
| ref = {{harvid|Quah|2016}}
}}
