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Nieman Journalism Lab
Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

@niemanlab archives: April 8, 2010

8
Apr
Display advertising campaigns could drive as much as 50% of retailer traffic http://j.mp/cWj2CW 
 
That @CaliforniaWatch readers-via-fliers experiment? http://j.mp/ce1GNL @ProPublica‘s tried it, too http://j.mp/5gBu0L (Thx, @AmandaRMichel
 
When History Channel and A&E upped ads by 20% in early rollout of TV Everywhere, viewers still watched http://j.mp/clTCZR 
 
“In nearly every beat, the Times already has two reporters in place for each one of the Journal’s.” http://j.mp/cMtQMt 
 
Three ways Apple’s iAd might impact the news industry’s advertising woes http://j.mp/9ZBGJc 
 
Separate, “super-charged”: @huffingtonpost launches “Twitter edition” to focus more on real-time news http://j.mp/8XUJw9 
 
Separate, “super-charged”: @huffingtonpost launches “Twitter edition” to focus more on real-time news http://j.mp/8XUJw 
 
Mediaite’s traffic grew by over 50% between Jan and Feb; site’s ME credits video curation, Drudge http://j.mp/9SbMep 
 
Jobs on iPhone multitasking: “We weren’t the first to this party, but we’re going to be the best.” http://j.mp/34if6u 
 
The future is…fliers? @CaliforniaWatch experiments with a hyper-hyper-hyperlocal distribution model http://j.mp/ce1GNL 
 
@mobilemediakit Thanks! We shoot for 126 for you! 
 
Newsonomics of online ads: In 2005, the Internet generated 8% of ad revenue in the U.S. In 2009, that share was 17% http://j.mp/cwsbF6 
 
New Columbia engineering-journalism program hopes to produce the “cross-disciplinary ninjas of the future” http://j.mp/9m3NJ2 
 
New Columbia engineering-journalism program hopes to produce the “cross-disciplinary ninjas of the future” http://j.mp/9m3NJ2 
 
USA Today outsources new “Travel TIps” section of its site to content farm Demand Media http://j.mp/djdN5u 
 
As Twitter grows, its lack of filters is becoming a hindrance, says @nickbilton http://j.mp/anGZ20 
 
WSJ Pro–providing deeper, specialized info for biz users–launches today on wsj.com http://j.mp/LsDTH 
 
NYT’s food blog, Diner’s Journal, now features a Publish2-powered “What We’re Reading” widget (via @ryansholin) http://j.mp/1gchb 
 
Good morning! BBC World Service expands its mobile content reach in Africa http://j.mp/al6ux4